Ahead of the official Black Friday date, the GVH launched an awareness campaign to guide consumers through the abundance of promotions and potentially deceptive discounts already flooding the market.

During the Black Friday season, businesses often leverage the heightened shopping enthusiasm by promoting seemingly irresistible offers, which may not always be as advantageous as they appear at first glance. Common tactics include limited quantity deals, inflated original prices to exaggerate discounts, and urgent messages to prompt impulse buying.

The GVH's new video provides practical advice for consumers to navigate the year-end shopping frenzy, aiming for decisions that are not only financially beneficial but also sustainable and well-considered.

Additionally, the GVH supports businesses by offering educational videos to help them comply with regulations regarding promotions. The authority monitors e-commerce pricing practices closely and takes action when necessary, as demonstrated in a recent case involving Notino. Consumers are encouraged to report competition-related issues, with detailed guidance available on the GVH website.