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Alleged Misleading Fuel Promotion by SHELL Polska? UOKiK Allegations

10.03.2024 | 🇵🇱 Polish competition authority

Shell Polska faces allegations from the President of UOKiK for failing to clearly inform consumers about a fuel promotion, potentially violating collective consumer interests.


The President of UOKiK has raised concerns regarding a promotion by Shell Polska offering discounted fuel prices on specific days without disclosing the lowest price of fuel in the 30 days prior to the discount. This alleged violation of the Omnibus Directive's information requirements could result in a penalty of up to 10% of Shell Polska's turnover. The directive, effective since January 1, 2023, mandates clear promotion labeling and information disclosure, with UOKiK monitoring compliance and taking enforcement actions against non-compliant businesses.

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