The GVH has launched a campaign to educate consumers on avoiding deceptive offers and making informed decisions during the Black Friday sales period. They aim to help consumers steer clear of misleading discounts and make conscious purchasing choices.

Black Friday discounts can cloud judgment, but with the GVH's guidance, consumers can navigate through the world of promotions. The 'Think Calmly Through' campaign includes videos highlighting common tricks during the sales period, now consolidated into a downloadable summary with practical tips.

The GVH emphasizes that Black Friday is not just about discounts but also about psychological pressure. Urgent messages like 'Only now!' or 'Limited stock!' often prompt hasty and impulsive purchases. Some discounts may be misleading or applicable to very limited quantities.

The GVH advises consumers to check prices on comparison websites, be mindful of additional costs like shipping fees, and ensure that online stores have accessible customer service for reliable communication.

While assisting consumers in making informed decisions, the GVH also supports businesses by providing detailed instructional videos to help traders understand and comply with legal requirements for holding sales events.