Zalando faced scrutiny from European consumer authorities for using misleading sustainability claims, such as labeling products as 'sustainable' without clear evidence. As a result, Zalando committed to removing such claims from its website by April 15, 2024, and providing specific information about the sustainability benefits of its products. This action is in line with guidelines set by authorities to prevent consumer deception. Competition law advisors should note the importance of clear and accurate sustainability claims to avoid misleading consumers and ensure fair competition among businesses.

Zalando's Commitment to Accurate Sustainability Claims

Zalando, an online retailer, faced scrutiny for using misleading sustainability claims, prompting a commitment to remove such claims and provide clear evidence of sustainability benefits. This case highlights the significance of accurate sustainability claims in preventing consumer deception and maintaining fair competition.

Zalando's Commitment to Accurate Sustainability Claims

Zalando will remove misleading sustainability claims from its website by April 15, 2024, following European authorities' intervention.