The Bundeskartellamt has approved SAP's acquisition of WalkMe, an Israeli company offering Digital Adoption Platform solutions, which are increasingly used by large companies to train staff in software use, replacing traditional training methods.

The acquisition is expected to benefit buyers using enterprise software from SAP by providing harmonized solutions and easier onboarding for new staff. The Bundeskartellamt found no serious competition concerns, stating that the merger will not significantly impede effective competition in the market for Digital Adoption Platform solutions.

As the demand for digital transformation support grows, the market for DAP solutions is expected to increase, with WalkMe facing continued competitive pressure from other providers. The merger is likely to give WalkMe easier access to SAP customers, but competitors will still have opportunities to reach these customers. Additionally, the focus on SAP applications by WalkMe will create new competitive opportunities for other providers.

Digital Adoption Platforms offer tools to enhance the use of existing applications, providing context-aware assistance and monitoring software use to improve processes. These platforms are overlays accessed via browser extensions, not integrated into the applications themselves.