The CCPC has started legal proceedings against several nationwide retailers for violating sales pricing laws, with court appearances scheduled for January 2025. The prosecutions target retailers in various sectors like electrical, cosmetics, furniture, and clothing, stemming from pricing breaches identified during the 2023-2024 winter sales season, including Black Friday and January sales.

Chairperson Brian McHugh emphasized the importance of accurate sales pricing to protect consumers and competition. The CCPC urges consumers and businesses to report any suspected fake discounts or misleading pricing, aiming to promote fair competition and transparency in pricing.

Consumer protection officers from the CCPC are inspecting Black Friday discounts to ensure their authenticity, as recent research shows low consumer trust in displayed discounts. Complaints play a crucial role in identifying sectors at risk, and both traders and consumers are encouraged to report fake discounts to the CCPC through various channels.