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CNMC fines RTVE for covert advertising on Teledeporte channel

09.07.2024 | 🇪🇸 Spanish competition authority

RTVE has been fined by the CNMC for broadcasting covert advertising during a golf tournament on the Teledeporte channel.


The CNMC fined RTVE for airing covert advertising during the 'Torneo de Golf de Peralada' on Teledeporte. The incident took place on March 9, 2023.

Specifically, RTVE displayed an energy drink and its logo, mentioned its name, and promoted it explicitly through a challenge posed to the tournament players. The broadcast failed to indicate it was advertising or include any identifying overlay.

This action violated Article 122.3 of the General Audiovisual Communication Law, which requires advertising placements to be clearly marked so viewers are aware of when they are being informed versus sold a commercial product.

The initial fine of 120,000 euros was reduced by 40% due to RTVE's explicit acknowledgment of responsibility (20%) and early payment of the penalty (20%).

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