The International Consumer Protection and Enforcement Network (ICPEN) leads the efforts of over 70 countries to ensure consumer protection in the rapidly changing digital world. The Polish presidency in ICPEN focuses on empowering responsible consumer choices through international cooperation and sharing of experiences.

One of the key priorities is addressing downsizing practices by businesses, which deceive consumers by reducing the weight or volume of products without adequate disclosure. Regulations and consumer education are seen as crucial in combating downsizing and ensuring consumer rights protection.

Another focus is on enhancing consumer understanding in the digital age, particularly in financial services offered online. The conference will also delve into issues related to online marketing practices, such as influencer marketing and dark patterns, aiming to provide guidance for consumers and reviewers on online opinions.

Efforts to protect consumers from greenwashing, where misleading environmental claims are made by businesses, are also highlighted. The conference serves as a platform for high-level representatives to exchange experiences and discuss solutions for improving global consumer protection.