The CMA is moving forward with a full investigation into the veterinary services market after receiving significant feedback from pet owners and industry stakeholders. The inquiry group, led by independent experts, will focus on issues such as consumer information, limited choice of vet businesses in certain areas, profit levels, and potential restrictions on consumer choice by large integrated vet groups. The investigation may lead to remedies such as mandating information provision to consumers, imposing maximum prescription fees, or recommending changes to the regulatory framework. The CMA's top tips for pet owners include looking beyond proximity when choosing a vet, inquiring about alternative treatment options, and considering purchasing medication from other sources. The inquiry group will gather evidence and analyze stakeholder input to ensure a thorough exploration of competition concerns in the £5 billion veterinary services market.