The Competition and Markets Authority (CMA) is conducting an investigation into ASOS, Boohoo, and Asda regarding potential greenwashing practices in the fashion retail sector. The CMA is looking into how products and services claiming to be 'eco-friendly' are being marketed, focusing on the accuracy and transparency of environmental claims made by these companies. This investigation highlights the importance of ensuring that environmental claims are truthful and not misleading to consumers. The outcome of this investigation could have significant implications for the fashion retail industry, potentially leading to stricter regulations and enforcement actions against companies found to engage in greenwashing practices.