The ACM has initiated a campaign to alert consumers about the risks of using commercial cancellation service providers, who charge up to 50 euros to cancel subscriptions on behalf of individuals. Many consumers unknowingly engage these services when they can easily cancel subscriptions directly with businesses for free.

The Director of ACM's Consumer Department highlights the importance of consumers submitting cancellations themselves to avoid unexpected charges from commercial cancellation service providers. The campaign aims to educate consumers on recognizing and avoiding these services.

Cancellation service providers are permitted to charge for their services as long as they are transparent about the costs. Failure to disclose that it is a paid service and the associated fees is considered misleading. ACM emphasizes the necessity of clear communication from these providers.

Consumers are advised to be cautious when searching online for subscription cancellations, as the top search results are often ads from commercial cancellation service providers. ACM provides tips on how to identify these providers and encourages consumers to visit their website for guidance on canceling subscriptions independently.

The campaign includes advertisements in magazines, TV guides, an online advertorial, and a radio ad to raise awareness among consumers about the risks of using commercial cancellation service providers.