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23.05.2024 | 🇮🇹 Italian competition authority
The Italian Competition Authority, in partnership with Skuola.net, completed its #convienesaperlo (anche a scuola) 2.0 campaign with an award ceremony for winning students. The campaign, following two previous editions, aimed to educate young people about consumer rights and the role of the Competition Authority through an interactive quiz game.
Over 1,000 students from 736 municipalities across Italy participated in the online quiz game, learning about consumer rights and how to defend against unfair commercial practices. The top performers received prizes such as an iPhone 15 128gb and technology vouchers for their schools.
The campaign also had a significant impact on social media, reaching over 8 million people through platforms like Instagram and TikTok. The Authority's focus on educating young consumers highlights the importance of empowering the next generation to make informed choices and advocate for their rights.
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