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Consumer Behavior Trends in the Energy Market Revealed by CNMC Study

27.06.2024 | 🇪🇸 Spanish competition authority

A recent CNMC study unveils key insights into consumer behavior in the energy sector, showing a significant number of households changing electricity and gas providers independently and through online tools.


Around 30% of consumers switched electricity or gas providers independently using comparison tools, with online searches playing a crucial role in the decision-making process. Additionally, a notable percentage changed providers after unsolicited contact from suppliers.

The study highlighted that households in the regulated market saw a 28.3% decrease in electricity bills, while those in the free market had a monthly average bill of 55.6 €. Many households had excess contracted power during peak hours, emphasizing the importance of tailored services.

Consumer habits showed that 2.5% adjusted power levels based on time slots, while 97.5% maintained the same level throughout the day. Advisors should consider these trends for market dynamics and consumer choices in the energy sector.

The survey covered sectors like telecommunications, energy, and transportation, providing insights into pricing trends and consumer behavior. Understanding these dynamics is crucial for competition law advisors to offer informed guidance to businesses in these industries.

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