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22.05.2024 | 🇪🇺 European Commission
The European Commission fined Mondelēz €337.5 million for hindering cross-border trade of chocolate, biscuits, and coffee products between EU Member States. Mondelēz engaged in anticompetitive agreements and abused its dominant position, preventing retailers from freely sourcing products at lower prices and artificially partitioning the internal market. The fine was based on the gravity and duration of the infringements, Mondelēz's sales value, and cooperation with the Commission. The Commission's investigation found that Mondelēz's practices aimed to avoid price decreases in countries with higher prices, ultimately harming consumers in the EU. The Commission also highlighted the importance of parallel trade in ensuring a better functioning of the Single Market and reducing barriers to competition. Mondelēz cooperated with the Commission, leading to a 15% fine reduction. The fine imposed on Mondelēz was €337.5 million.
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