According to the Authority, the company might not respect the guaranteed delivery time, nor the quality and variety of the flowers chosen. Furthermore, it may not adequately inform consumers about the costs of the delivery service


The Italian Competition Authority has opened an investigation against Interflora Italia S.p.A. for alleged unfair commercial practices in the advertising and sale of floral gifts, in violation of the Consumer Code.


In particular, the company Interflora might not respect the 'guaranteed' delivery times of the products sold, which in some cases would also differ, in terms of quality and variety, from those chosen by consumers. Moreover, it may not adequately represent the mandatory costs associated with the floral gift delivery service.


Today, Authority officials carried out an inspection of the company Interflora Italia S.p.A. with the help of the Special Antitrust Unit of the Italian Financial Police (Guardia di Finanza).

Italian Competition Authority Investigates Interflora for Unfair Commercial Practices

The Italian Competition Authority has launched an investigation against Interflora Italia S.p.A. for suspected unfair commercial practices in the advertising and sale of floral gifts, breaching the Consumer Code.

Interflora is accused of failing to meet guaranteed delivery times, providing products of differing quality and variety from what consumers selected, and not adequately disclosing the costs associated with the delivery service.

Officials from the Authority, supported by the Special Antitrust Unit of the Italian Financial Police, conducted an inspection at Interflora Italia S.p.A. as part of the investigation.



Italian Competition Authority Investigates Interflora for Unfair Commercial Practices

The Italian Competition Authority is investigating Interflora for potential violations related to delivery times, flower quality, variety, and transparency on costs.