On December 10, 2024, the Hungarian Competition Authority (GVH) hosted a book launch for 'Regulating Digital Transformation in the European Union,' authored by András Tóth, the Deputy President of GVH. The event highlighted the complexities of the EU's regulatory framework regarding digitalization.

GVH President Csaba Balázs Rigó opened the event, stressing the importance of understanding the evolving regulatory landscape shaped by digitalization. He noted that state actors require new tools and perspectives to navigate this new environment effectively.

During the event, András Koltay, President of the National Media and Infocommunications Authority, discussed the inadequacies of current EU norms in addressing critical areas such as child protection and the negative impacts of digital services on national media and content production. He praised the book for its critical approach and practical insights into the challenges of EU regulation.

The discussion also featured Tóth, who elaborated on the motivations behind his writing and the implications of digital transformation on the global economy and geopolitics. The GVH has recognized the need to adapt its competition law enforcement to the rapid digitalization of the economy, focusing on the behaviors of major tech companies that significantly impact consumers and businesses.

In recent years, GVH has taken action against companies like Viber, Google, Apple, and TikTok, and is currently investigating Microsoft and Temu. The authority has also initiated market analysis on artificial intelligence to understand its competitive effects and benefits for domestic businesses.