The Competition and Markets Authority (CMA) has approved Meta's revised commitments on how it utilizes advertising customers' data to prevent unfair advantages, offering additional ways to implement data controls beyond the original commitments.

Previously, Meta pledged to limit the use of advertising customers' data to avoid unfair advantages, allowing competitors of Facebook Marketplace on Meta platforms to opt out of data usage for improving Facebook Marketplace.

The updated commitments enable Meta to introduce a new approach to data controls, ensuring all advertisers can place ads on Facebook Marketplace without their data being used to enhance the platform, eliminating the need for opt-ins or opt-outs.

After consulting with advertisers and Facebook Marketplace users, the CMA determined that the proposed revisions exceed the original commitments and do not disadvantage any advertisers, leading to the acceptance of the proposed changes.

For more details, refer to the Investigation into Meta's use of data case page.