The GVH and ÖRT signed a new cooperation agreement to replace a previous one from 2013, focusing on promoting compliance and preventing unfair trading practices.

The GVH's mission is to protect market competition and consumer rights through enforcing competition laws, influencing state decisions in favor of competition, and promoting competition culture.

The ÖRT aims to ensure ethical advertising practices through self-regulation, including norm control, complaint handling, education, and supporting fair advertising practices of businesses.

Under the agreement, the GVH and ÖRT will collaborate on promoting truthful advertising, organizing joint forums and professional consultations, and combating deceptive trading practices.

The GVH emphasizes both enforcement actions against violators and proactive compliance efforts, including educational materials, while the ÖRT focuses on educating its members and promoting ethical advertising practices.