Dr Smile was fined nearly 3.5 million PLN by the President of UOKiK for unfair contract practices, including pressuring consumers to sign immediately and using manipulative techniques. The company offered personalized teeth alignment products, but failed to provide sufficient time for decision-making and did not confirm agreements in a durable form. This case highlights the importance of transparency and consumer protection in business practices. Competition law advisors should emphasize the need for clear communication, proper documentation, and ethical sales tactics to avoid legal repercussions and maintain a competitive edge in the market.

Dr Smile Faces Heavy Fine for Unfair Practices

The President of UOKiK imposed a significant fine on Dr Smile for unfair contract practices, such as pressuring consumers to sign immediately and using manipulative techniques. The company, offering personalized teeth alignment products, failed to provide sufficient decision-making time and confirm agreements in a durable form. This case underscores the importance of transparency and consumer protection in business practices. Competition law advisors should stress clear communication, proper documentation, and ethical sales tactics to avoid legal repercussions and maintain competitiveness.

Dr Smile Faces Heavy Fine for Unfair Practices

Dr Smile was fined 3.5 million PLN for pressuring consumers and using manipulative techniques in contracts, lacking transparency and proper documentation.