

 
 
 
 
PRESS RELEASE 
N° 23/2024 
17 June 2024 
 
Belgian Competition Authority approves the acquisition of PGZ Holding by Pon Luxury Cars 
 
On 17 June 2024, the Belgian Competition Authority (BCA) approved the acquisition of PGZ Holding by Pon Luxury 
Cars.  
 
The concentration was notified on 30 May 2024 and the application of the simplified procedure was requested. 
  
Pon Luxury Cars is a Dutch company that is part of the Pon Group. As regards Belgium, in summary, Pon Group is 
active in the sale of bicycles, the provision of platform services for the leasing of bicycles, the rental of 
temperature control and power generation equipment, the sale of MaK marine engines and electronic marine 
solutions and services. 
 
In addition, mainly through Pon Luxury Cars, Pon Group has limited activities in Belgium in the sale and 
distribution of both used and new (passenger) cars. These activities take place mainly through Pon Luxury Cars 
and consist of customers based in Belgium turning to Pon Luxury Cars' companies located in the Netherlands to 
purchase a passenger car. In addition, the Pon Group is also active to a limited extent in the field of car 
maintenance for customers located in Belgium.   
 
PGZ Holding is a company active in the Netherlands with several (car) dealers in the sale of new and used 
passenger cars of the Porsche brand and used passenger cars of the Bentley brand. PGZ is also active in the 
Netherlands in the sale of electric motorbikes of the Energica brand. Furthermore, PGZ imports (exclusively) used 
cars of luxury car brands in the Netherlands.   
 
In its decision of 17 June 2024, the BCA found that the conditions for the application of the simplified procedure 
were met and that the notified concentration did not raise any objections. 
 
For more information you may contact:  
Damien Gerard  
Prosecutor-general  
Tel: +32 (2) 277 76 57  
E-mail: damien.gerard@bma-abc.be  
Website: www.abc-bma.be  
 
 
 
City Atrium 
Rue du Progrès 50 
1210 Brussels 
 
T +32 2 277 52 72 info@bma-abc.be 
http://www.belgiancompetition.be1 
The Belgian Competition Authority (BCA) is an independent administrative authority that contributes to the definition 
and implementation of competition policy in Belgium. Concretely, the BCA pursues anti-competitive practices, such 
as cartels and abuses of a dominant position, and reviews the main merger operations. The BCA cooperates with the 
other competition authorities of the member states of the European Union and the European Commission within the 
European Competition Network (ECN) 

Belgian Competition Authority Clears Pon Luxury Cars' Acquisition of PGZ Holding

The Belgian Competition Authority (BCA) has given the green light to the acquisition of PGZ Holding by Pon Luxury Cars on June 17, 2024. The transaction was notified on May 30, 2024, with a request for the simplified procedure.

Pon Luxury Cars, a Dutch company under the Pon Group, is involved in various activities in Belgium, including the sale of bicycles, leasing platform services for bicycles, rental of equipment, sale of marine engines, and car sales and maintenance. PGZ Holding, on the other hand, operates in the Netherlands, specializing in the sale of Porsche and Bentley cars, electric motorbikes, and exclusive imports of luxury used cars.

The BCA's decision concluded that the conditions for the simplified procedure were met, and no competition concerns were raised by the acquisition.



Belgian Competition Authority Clears Pon Luxury Cars' Acquisition of PGZ Holding

The Belgian Competition Authority has approved Pon Luxury Cars' acquisition of PGZ Holding, following a review under the simplified procedure.