The Autorité de la concurrence in France has initiated inquiries ex officio to investigate the competitive landscape of the online video content creation sector. This includes analyzing competition among content creators, creator agencies, and video content sharing platforms.

The online video content creation sector in France has experienced significant growth since the late 2000s, with various players such as content creators, creator agencies, sharing platforms, viewers, and advertisers contributing to its maturity. The sector now plays a vital role in the French audiovisual environment.

The Autorité's inquiry will focus on assessing the intensity and characteristics of competition among content creators, the role of sharing platforms in influencing competition, and the relationships between content creators, creator agencies, and sharing platforms. The analysis will consider factors such as user demand, SEO practices, and bargaining power.

As part of the inquiry process, the Autorité has launched a public consultation open to stakeholders in the online video content creation sector. Stakeholders, including content creators, sharing platforms, agencies, sponsors, and advertisers, are invited to provide their input by September 15, 2024. The feedback received will inform the Autorité's final opinion, expected to be issued in 2025.