Rigó Csaba Balázs, the President of GVH, highlighted the significance of prioritizing consumer interests during the digital and green transition at the OECD Committee on Consumer Policy meeting in Paris. The conference focused on empowering consumers amidst technological advancements and sustainability efforts.

The GVH has been actively engaging with global tech companies like Google, Apple, and TikTok, emphasizing the need for in-depth analysis of new technologies such as artificial intelligence. A market study on AI's impact on market competition and consumer decision-making was initiated by the Hungarian competition authority.

During the conference, discussions centered around providing consumers with the tools to make informed decisions during the green transition. The GVH proposed the establishment of a multi-level, state-regulated labeling system to address misleading green marketing practices and enhance consumer protection.