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CMA Investigates Prima Subsidiary Limited for Breach of Private Motor Insurance Order

20.11.2024 | 🇬🇧 UK competition authority

Prima Subsidiary Limited is under scrutiny by the CMA for breaching regulations related to No Claims Bonus Protection in the private motor insurance sector.


The Competition and Markets Authority (CMA) has sent a letter to Prima Subsidiary Limited regarding a breach of Part 2 of the Private Motor Insurance Order. This breach pertains to the requirement for private motor insurers and brokers to explain No Claims Bonus (NCB) Protection, its benefits, and costs to customers at the time of offering NCB Protection.

Prima Subsidiary Limited breached the Order by understating the cost of NCB Protection for some customers, failing to provide the required NCB Protection Statement and Information to certain customers, issuing a non-compliant NCB Protection Statement, and failing to provide the necessary NCB Protection Information to some customers who accepted an oral NCB Protection Offer.

The breaches occurred between October 2022 and February 16, 2024, impacting a total of 38,386 customers.

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