Stichting Milieukeur (SMK) has been given the green light by the ACM to introduce a sustainability fee for producers with the OPP Label, aimed at covering sustainability costs without significantly impacting consumer prices.

The initiative addresses the lack of clarity for producers regarding compensation for meeting OPP Label standards, supporting sustainable farming practices and aligning with public and legislative goals for sustainable agriculture.

ACM's assessment determined that the sustainability fee is unlikely to hinder competition, given its clear sustainability objective and minimal impact on consumer prices, allowing farmers and supermarkets the freedom to set their prices independently.

The collaboration opportunities outlined in the revised guidelines by ACM provide avenues for farmers to enhance their market positions through sustainable initiatives, fostering more sustainable production and trade in agricultural products while ensuring compliance with competition rules.