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Italian Competition Authority Concludes Investigation on Ferragni-branded Easter Eggs

04.07.2024 | šŸ‡®šŸ‡¹ Italian competition authority

The Italian Competition Authority closed proceedings on the marketing of Chiara Ferragni's Easter eggs, with her companies agreeing to pay EUR 1.2 million to a social enterprise.


The Italian Competition Authority investigated the marketing of Ferragni-branded Easter eggs for the 2021 and 2022 holidays. The probe targeted companies associated with influencer Chiara Ferragni and Cerealitalia, the producer of the eggs.

The investigation aimed to determine if consumers were misled into thinking that buying Ferragni-branded eggs would financially support the social enterprise 'I Bambini delle Fate'.

All companies involved agreed to commitments approved by the Authority, including donating at least EUR 3 million over three years to 'I Bambini delle Fate' and ensuring clear separation between commercial activities and charitable purposes.

The Authority will monitor the companies' compliance with the commitments and may impose fines of up to EUR 10 million for non-compliance, with the possibility of business activity suspension for repeated violations.

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