The Competition and Markets Authority (CMA) is conducting a full investigation into the veterinary services market in the UK, prompted by concerns from pet owners and industry professionals. The probe will examine issues such as consumer information, limited choice of vet businesses in certain areas, profit levels, potential restrictions on consumer choice, and the effectiveness of the regulatory framework. Possible remedies may include mandating information provision, setting maximum prescription fees, or ordering business sales. The investigation, led by Martin Coleman, aims to ensure fair outcomes for all parties involved, including businesses, professionals, and the 16 million UK households with pets. Competition law advisors should monitor the investigation's progress and its potential implications for the market.