The Netherlands Authority for Consumers and Markets (ACM) has been granted the authority to enforce compliance with the European Platform-to-business Regulation (P2B Regulation) since November 8. This regulation sets out rules for online search engines, digital platforms like marketplaces, and comparison sites to treat businesses offering products or services to consumers fairly and predictably.

The P2B Regulation, in force since 2020, aims to clarify the conditions under which businesses can offer their products and services through online platforms and search engines. It requires platforms to disclose information on complaint handling, conditions for account suspension, and search result rankings.

ACM can now take enforcement action under the P2B Regulation. Online businesses are urged to report any violations they encounter on platforms or search engines. The regulation is crucial for ensuring transparency and fairness in the online business environment.

Online businesses rely heavily on platforms and search engines to reach consumers. They must adhere to conditions set by these providers, often unilaterally. Transparency about these rules is essential, as outlined in the P2B Regulation enforced by ACM.

ACM's Guidelines for Promoting a transparent and fair online platform economy for businesses detail the rights of online businesses under the P2B Regulation. Businesses are encouraged to report any violations they observe, such as lack of transparency in search result rankings or unfair treatment of businesses on the platform.