The Netherlands Authority for Consumers and Markets (ACM) imposed fines on Epic Games International for unfair commercial practices targeting children in the Fortnite game. The investigation found that children were coerced into making purchases through advertisements and deceptive countdown timers in the game's Item Shop. ACM fined Epic 1,125,000 euros and issued a binding instruction to cease these practices by June 10, 2024. Epic agreed to implement changes such as removing countdown timers, clearly displaying item availability, and ensuring items are available for at least 48 hours to players under 18 in the Netherlands. This case highlights the importance of safeguarding vulnerable consumers, particularly children, and adhering to regulations to avoid penalties and harm to reputation.