Background
      
            

On 30 September 2024, EasyPark Group notified the Autorité de la concurrence of its plan to acquire sole control of the Flowbird group.



Through the transaction, the EasyPark group, via its subsidiary EasyPark Group, which operates primarily in the parking payment solutions sector, will acquire all the activities of the main supplier of pay-and-display parking machines in France, the Flowbird group.



Following an examination of the effects of the transaction on the markets concerned, the Autorité has cleared the acquisition without conditions.
      
      

                
          
        
            The parties to the transaction



EasyPark Group is a Swedish company whose capital is held by two European private equity firms, Vitruvian and Verdane. It heads the EasyPark group (hereinafter “EasyPark”), which operates in the mobility services sector in both France and abroad. In France, EasyPark is mainly active in the provision of parking payment solutions, notably through its EasyPark mobile app and its Camerapark number plate recognition system, as well as in the provision of parking management support services for local authorities.



The Flowbird group (hereinafter “Flowbird”) is primarily active in France and abroad in the production and sale of parking payment equipment, systems and services, including parking payment terminals (pay-and-display machines) and payment terminals for public transport and payment platforms. Flowbird is also active in the provision of connected parking payment solutions, notably through its Flowbird mobile app and its ANPR Minipark solution, as well as in the provision of parking management support services for local authorities.



In the case of paid parking, local authorities must – at a minimum – offer physical parking payment solutions (pay-and-display machines) located within a reasonable distance of the parking area concerned. To that end, local authorities acquire pay-and-display machines from specialist suppliers such as Flowbird, in particular through public tenders.



Local authorities may also decide to designate one or several mobile parking payment solutions providers, such as Flowbird and EasyPark, to offer their services to drivers through a mobile app or via the internet. Local authorities can select the mobile parking payment solutions provider(s) that will be available in their areas through public tenders, “adapted” tenders (marché à procédure adaptée – MAPA) where the conditions of the tender are freely determined by the buyer, or contracts concluded by mutual agreement.



To facilitate the management of their car parks, local authorities also subscribe to various services, such as ticket hubs, which centralise information on tickets paid by users via different parking payment solutions on a single server, so the tickets can be checked by traffic wardens, or permit management services, which enable local authorities to manage the application of specific parking prices to different drivers (e.g. a resident price).



In examining the transaction, the Autorité focused its analysis on the upstream markets for the provision to local authorities of mobile parking payment solutions, on the one hand, and pay-and-display machines, on the other. The Autorité also analysed the downstream market for the provision of on-street mobile parking payment solutions to end users and the markets for the provision of parking management support services.

The Autorité ruled out any risk of harm to competition in the markets concerned



The Autorité considered that the transaction was not likely to affect competition, either through horizontal or non-horizontal effects.



Following an examination during which it consulted the parties’ competitors and customers, the Autorité did not identify any competition risks in the main markets in which the parties compete, namely the markets for the provision of on-street mobile parking payment solutions to local authorities and end users, in which the parties will notably compete with PayByPhone, as well as the markets for the provision of parking management support services, such as ticket hubs and permit management services.



In addition, the Autorité examined the risk of non-horizontal effects from any foreclosure strategies, insofar as the transaction would enable the new entity to offer both pay-and-display machines and parking management support services, as well as to increase its presence on the markets for the provision of on-street mobile payment parking solutions.



At the end of its analysis, the Autorité ruled out any risk of foreclosure for the competitors of the new entity on the markets for the provision of pay-and-display machines and on-street mobile payment parking solutions, as well as on the markets for the provision of parking management support services.



According to the investigation conducted by the Autorité, the parties to the transaction would have neither the ability nor the incentive to foreclose access to the competitors of the new entity to the markets for the provision of on-street parking payment solutions by tying sales between pay-and-display machines and mobile parking payment solutions, on the one hand, and parking management support services, on the other. Local authorities set the terms and conditions for their tenders and therefore have the ability to encourage companies to engage in competition. In addition, there are a number of technical and regulatory constraints that would hamper the possibility of the two offerings being tied. 



Moreover, the new entity would not be able to foreclose its competitors’ access to the markets for the provision of on-street mobile parking payment solutions by reducing the opportunities for interfacing mobile solutions and parking management support services, in particular insofar as interfacing the support services concerned by the transaction is not always a prerequisite for a mobile solutions provider to be able to offer its services in a local authority.



Lastly, the Autorité ruled out any risk of foreclosure for competing providers of parking management support services through tied sales between pay-and-display machines and parking management support services. On those markets, the increment in market share resulting from the transaction is nil or marginal. The transaction would not therefore affect the incentives to engage in such tying.



At the end of its competitive analysis, the Autorité cleared the transaction without conditions.
      
      
      

                
          
        
          
            Decision 24-DCC-227 of 20 November 2024
      
          
            on the acquisition of sole control of the Flowbird group by the EasyPark group
      
        
                  
            
            The full text of the decision (in French) will be available soon
      
          
              
      

                
          
  
    Contact(s)
          
                
          
              
          
        
              


      
      
      
  
    
      
            Nicola Crawford
      
      
            Communication officer
      
    
    
      
            +33155040151
      
      
     Contact us by e-mail

Autorité de la concurrence approves EasyPark's acquisition of Flowbird in France

EasyPark Group, a Swedish company, has received approval to acquire sole control of the Flowbird group, a leading supplier of pay-and-display parking machines in France. The Autorité de la concurrence examined the transaction's effects on various markets and found no competition concerns.

 Both EasyPark and Flowbird are active in providing parking payment solutions, including mobile apps and pay-and-display machines, as well as parking management support services for local authorities. The Autorité focused its analysis on the markets for mobile parking payment solutions, pay-and-display machines, and parking management support services.

 The Autorité ruled out any risk of harm to competition, both horizontally and non-horizontally, and found no concerns regarding foreclosure strategies that could harm competitors. The transaction was cleared without any conditions imposed.



Autorité de la concurrence approves EasyPark's acquisition of Flowbird in France

The French competition authority has cleared EasyPark Group's acquisition of Flowbird Group, two major players in the parking payment solutions sector in France.