Recently implemented rules aim to promote fair competition in digital markets, granting consumers greater freedom to decide how their personal data is used across platforms like Google Maps and Facebook. Seven tech giants, including Alphabet and Meta, must comply with the EU's Digital Markets Act, allowing users to install multiple app stores and download apps from various sources. These changes empower consumers to make individual choices and contribute to fostering competition among platform providers.<br> The rules prevent tech giants from locking users into their own ecosystems, prohibit bundling unwanted services, and promote interoperability among messaging apps. Users now have more control over their data usage and the ability to choose pre-installed apps on their devices. Gatekeeper companies like Alphabet and Meta, offering essential platform services, are directly impacted by these regulations.