The European Commission, in accordance with the Digital Markets Act (DMA), has officially recognized Booking as a gatekeeper for its online intermediation service Booking.com. However, X Ads and TikTok Ads were not designated as gatekeepers in the recent decision.

Concurrently, the Commission has commenced a market investigation to delve deeper into the rebuttal provided concerning the online social networking service X. This investigation aims to further evaluate the competitive landscape and potential gatekeeper status of X.

These developments come after a review process initiated by the Commission subsequent to receiving notifications from the three companies regarding their potential classification as gatekeepers on 1 March 2024. The decisions mark a significant step in the Commission's efforts to regulate digital markets and ensure fair competition.