The Hungarian Competition Authority (GVH) has launched a month-long campaign under the 'Think Calmly' educational series to provide consumers with informative videos and tips on making conscious purchasing decisions amidst the early Black Friday deals and promotions.

Black Friday, originating in the United States as the start of the Christmas shopping season, has become a popular event in Hungary with retailers offering enticing discounts. However, GVH warns that some discounts may be misleading, with tactics such as limited availability or urgent messaging to pressure buyers.

GVH advises consumers to research product prices thoroughly, use price comparison tools, check seller reviews, understand terms and conditions, and be aware of their rights, especially regarding online purchases and returns.