A study conducted by the CNMC analyzed the consumption of online paid audiovisual content in Spanish households, showing that by the end of 2023, 62% of households with internet access had subscribed to paid platforms like Netflix, HBO Max, or Amazon Prime Video.

Of the households using paid online audiovisual content, 59.3% directly contract with the platforms, while 43% have the content included in their internet provider's service package, and 16.3% use login credentials from family or friends.

Furthermore, 64.2% of households consuming paid online audiovisual content use more than one platform, with Netflix being the preferred choice in 40% of homes, followed by Amazon Prime Video and Movistar Plus+.

The study also highlights age-related differences in content consumption habits, with younger individuals spending more time on video-sharing platforms during weekends, while older individuals watch more traditional TV during weekdays.

The CNMC's survey methodology involves gathering data directly from citizens through surveys and service invoice analysis, covering various sectors such as telecommunications, audiovisual, energy, postal, and transportation markets.